Vas Promotions Comments on the Importance of the Human Element in Marketing
Award-winning entrepreneur and Managing Director at Vas Promotions, Vasile Topciu has commented on the importance of the human element in marketing, and the business owner is urging industry leaders to incorporate the human element into their marketing campaigns.
Vas Promotions is a Birmingham-based elite direct marketing agency specialising in increasing brand awareness and market share for their clients through face-to-face promotional marketing and sales campaigns. Managing Director, Vasile Topciu contends that the firm’s approach, utilising the human element is their USP and the secret to their success.
Mr Topciu argues that the firm’s commitment to exclusively using in-person promotions to market their client products and services is integral to their continued success. “Despite technological advances, consumers still crave human interaction. With consumer trust continuing to fall, face to face conversations and interactions with a person can help brands to build that trust and boost brand loyalty,” commented Mr Topciu.
At Vas Promotions, they deliver marketing solutions exclusively through in-person promotions. The firm utilises the human element to deliver marketing solutions with a smile and a handshake, building relationships with consumers, instilling trust and generating both quality and quantity customer acquisition results for their clients.
“I firmly believe that people buy from people. By exclusively employing face to face interactions, it allows our brand ambassadors to connect with customers by tailoring their approach, building trust through handling queries, and generating quality results,” stated Mr Topciu.
The recipient of the 2018 Rookie Business Owner of the Year at the UK Direct Sales & Marketing Awards is urging industry leaders to incorporate the human element into their marketing strategy. Mr Topciu firmly believes that the firm’s commitment to human interactions is pivotal in helping them deliver first class results for clients. The business owner argues that one of the main advantages of human interactions is the ability to build trust with consumers. “When consumers have the opportunity to speak to someone, they have the chance to ask questions and get real-time answers which are pivotal for building trust in a time where security is a huge issue for consumers,” commented Mr Topciu.
One of the main advantages of human interactions is the return on investment (ROI). At Vas Promotions they operate a no win no fee policy, meaning that there is no risk for clients and they only pay if they get results.
Vas Promotions is an elite direct marketing agency based in Birmingham. They specialise in customer acquisition and raising brand awareness through tailor-made marketing solutions. Managing Director Vasile Topciu is urging industry leaders to allocate a percentage of their budget for marketing campaigns that incorporate the human element for the reasons highlighted above.